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With the opening of Salmon Run Mall just a few months earlier, downtown merchants were wary of losing traffic, as they had for decades since urban renewal and the advent of I-81, to outer Arsenal Street. The 1986 Christmas shopping season marked a new era for Watertown, one of uncertainty and optimism for retailers but also a time of bargains, variety, and options for consumers. Uptown: The 1986 Christmas Shopping Season Was The First For Salmon Run Mall